LUXURY & LIFESTYLE NEWS

WATCHMAKING EXCELLENCE SHOWCASED IN MILAN –

janeiro 27, 2026

Nine LVMH watchmaking Maisons LVMH came together in Milan from January 20-22 for the latest edition of LVMH Watch Week, consolidating the event’s prestigious place on the international watch industry calendar.

In the heart of Italy’s design and creative capital, the Group’s Maison’s unveiled their latest innovations, spotlighting the unparalleled wealth and diversity of LVMH’s offering in the world of watches. In an ongoing conversation between tradition and modernity, each of the LVMH brands presented a distinctive vision of time, inspired by exceptional craft and expertise.

Bvlgari showcased its dual heritage of Roman jeweler and Swiss watchmaker through sophisticated interpretations of its icons, notably the Monete and Tubogas models, elevated by new horological and jewelry savoir-faire. Tiffany & Co. continues to expand its watchmaking universe, featuring creations where high jewelry meets horological mastery to underscore an elegant, creative and refined vision of time.

Daniel Roth pursued the Maison’s revival with the Extra Plat Rose Gold Skeleton, revealing a sleek mechanical architecture that translates the ethos of independent haute horlogerie.

Gérald Genta enriched its Geneva collection with new time-only creations, channeling “L’Esprit de Genève” in sculptural forms and sophisticated contemporary elegance.

Louis Vuitton presented exceptional timepieces crafted at La Fabrique du Temps, including the legendary Camionnette delivery truck, a spectacular horological objet d’art that celebrates the heritage of travel and a dialogue bridging applied arts and ingenious watchmaking.

L’Epée 1839 has once again pushed the boundaries of watchmaking architecture with creations that fuse kinetic sculpture and exquisitely artistic craftsmanship.

TAG Heuer reaffirmed its signature connections with performance and motor sports, presenting striking evolutions of its iconic timepieces. These iterations combine technical innovation, chronometric precision and bold design, proposing a vision of time designed for action and accuracy under extreme conditions. Hublot continues its resolutely disruptive approach with new creations that explore material fusion, case architectures and cutting-edge mechanical prowess. True to its avant-garde spirit, the Maison highlighted timepieces where innovation, bold aesthetic statements and manufacturing expertise all come together. And Zenith celebrated the pioneering legacy of its storied Manufacture, exhibiting new versions of the El Primero movement, revisited in creations defined by high-frequency performance, precision and contemporary style while remaining deeply rooted in the Maison’s horological heritage.

With these launches and exceptional timepieces, LVMH Watch Week 2026 celebrated the creative energy of the Maisons and their continuing ability to reinvent the codes of contemporary watchmaking while at the same time preserving and passing on the unique savoir-faire of the Group’s Manufactures and workshops.

Much more than an event, LVMH Watch Week once again embodied LVMH’s unwavering commitment to watchmaking excellence, resonating perfectly with the Group’s mission – “The Art of Crafting Dreams”.

LVHM